It’s no wonder many small business owners hesitate to get started with social media marketing. There just seems to be so much of it to take in, so many networks to join, blog posts to write, podcasts and videos to record – the list just goes on and on. And for those intrepid social media explorers who have started out, even more questions arise, including knowing what needs to be done and understanding why they’re doing it.
Social Media Marketing is not a replacement for traditional ‘offline’ marketing – but it is an excellent addition. Here’s why:
Connect – Social Media helps you to reach out to and connect with many more interesting & influential people than if you don’t take part. At a time when the majority of phone calls end up in the voicemail zone, using the social networks can be a more successful way to make that initial contact. Continue reading “The 3 Keys to Social Media Marketing”