Search engine optimization (SEO) poses many challenges for solo entrepreneurs. Professional search engine optimization services are often beyond the solo entrepreneur’s budget; but learning all the tools and tricks, not to mention the ever-changing “rules”, would take time most solo entrepreneurs don’t have. The following search engine optimization tips will help you focus your SEO activities effectively.
Search Engine Optimization Tips: Start with the Basics
- Research your keyword phrases. What words would people use to find you? This is the most important SEO activity you’ll need to do, particularly for solo entrepreneurs. You’ll want to look for keyword phrases that are unique, not just single words. Google offers a great keyword tool that helps you find synonyms and compare which keyword phrases are searched for more often. If keyword research seems daunting, invest in a course that teaches you the basics.
- But, don’t let keyword phrases dictate how you write. Write your copy for your audience, not the search engines! Make your copy relevant to your readers and easy to read, then see where you can incorporate keyword optimization. Hire a copywriter if you aren’t a naturally good writer; it may be expensive but is a high-return investment for solo entrepreneurs. Ultimately, search engines want to serve high quality content. If your readers love your website, search engines will too.