• Marketing

    How digital marketing has helped boost many industries

    The pandemic caused a lot of businesses to move to an online presence only with having to close the doors to customers due to corona virus. There were a lot of industries that have benefitted from moving to an online presence only and using digital marketing to help them branch out to new customers just like these options for example that have seen great results from moving to online. Digital marketing has been a key factor in helping many industries keep on their feet during the pandemic, one industry for example that has done very well from using digital marketing to its benefit throughout the pandemic is the gambling industry…

  • Marketing

    The 3 Keys to Social Media Marketing

    It’s no wonder many small business owners hesitate to get started with social media marketing. There just seems to be so much of it to take in, so many networks to join, blog posts to write, podcasts and videos to record – the list just goes on and on. And for those intrepid social media explorers who have started out, even more questions arise, including knowing what needs to be done and understanding why they’re doing it. Social Media Marketing is not a replacement for traditional ‘offline’ marketing – but it is an excellent addition. Here’s why: Connect – Social Media helps you to reach out to and connect with…

  • Writing

    How to make Blogging easy on Yourself

    While thinking up my weekly topic, I’m listening to “Make it Easy on Yourself,” sung super smoothly by Jerry Butler, (aka The Iceman). Burt Bacharach’s songs are not only beautiful, they’re thought-provoking. Catherine Weber of Impression Thoughts Media estimates as high as 95% of blogs fail. One reason? Many of us make it more difficult than it should be. Here’s how to avoid that. Think It Through Sometimes I wish I could walk around with a hovering caption that reads, “Don’t interrupt me, I’m thinking!” Whether you write daily or need one 3,000 word English paper, begin by simply thinking about it. If you come up blank, find a quiet…

  • SEO

    Search Engine Optimization Tips

    Search engine optimization (SEO) poses many challenges for solo entrepreneurs. Professional search engine optimization services are often beyond the solo entrepreneur’s budget; but learning all the tools and tricks, not to mention the ever-changing “rules”, would take time most solo entrepreneurs don’t have. The following search engine optimization tips will help you focus your SEO activities effectively. Search Engine Optimization Tips: Start with the Basics Research your keyword phrases. What words would people use to find you? This is the most important SEO activity you’ll need to do, particularly for solo entrepreneurs. You’ll want to look for keyword phrases that are unique, not just single words. Google offers a great keyword…

  • SEO

    SEO – Do It Yourself

    Search engine optimization (SEO) is the way to improve search engine ranking for a website. Organic search engine optimization and SEO do it yourself techniques are invaluable for improving website marketing strategy and search engine promotion. SEO Quick Tips Below are some SEO do it yourself strategies for boosting search engine promotion. Businesses can implement some or all of the tips to improve search engine ranking. SEO Do It Yourself Search engine promotion can be significantly improved with the following tactics: SEO keyword tools – By using free SEO keyword tools, website owners can target the best keywords for website domains, page names, and keyword content to improve search engine ranking.…

  • Writing

    How to find the Best Blog Content Writers for Your Business

    If you have a blog then you may find yourself looking for a professional to provide you with a blog post writing service. You may hope that you can find blog content writers who will be willing to write blog posts for you and perhaps even post them so that you do not have to worry about doing it. Most bloggers realise that if they want to be successful they will have to keep their content regularly updated or added to and this can take up valuable time which is why they often hire writers for their websites. How to pick the right blog post writing service? Choosing the right…

  • Marketing

    Top 3 Web Based Marketing Ideas on a Budget

    Affordable website marketing strategies are increasingly important for small business owners who are on a budget, but don’t want to sacrifice results. Website Marketing Strategies Here are the most cost-effective web based marketing ideas for small businesses. Experiment with one at a time first, and then combine one or all of them for better results. Web Based Marketing on a Budget – Top 3 Ideas Here are the top three web based marketing ideas that are free or low-cost: Website marketing strategy – Given the low cost and high effectiveness of websites, small businesses should build and develop a website. Website marketing strategies can use the free methods of organic search…

  • Writing

    Three tips to ensure Regular Blog Posts

    You’ve already done all the work to set up a blog – either personal or business – and you’ve been religiously adding posts to your blog on a regular schedule. Then, one day you run into a problem. You find you just can’t set aside enough time each day to write blog posts. Even worse, you may find that writing for your blog every day, even if possible, results in a sort of writer’s block. This is the most common reason most blogs fail – the owner runs into the writer’s block brick wall and just doesn’t post regularly enough. First they post daily, then a few times a week,…

  • Blogging

    4 ways Photo Bloggers can Improve their Blog

    A successful photo blog depends on the photographer or photo blogger to utilize and keep it fresh. Doing otherwise drives off an audience and the “staleness” may be off-putting to potential readers. There are ways for a photographer or photo blogger to utilize a blog in a manner that will turn a one-time visitor into a regular at the website. These four tips can help improve a photography blog. Providing Fresh Content-Photo Projects on a Blog A photography project has two benefits: It gives a photo blogger inspiration and motivates her to produce fresh work, while providing new content for a photo blog’s audience. Photo projects can be anything from…