• Marketing

    The 3 Keys to Social Media Marketing

    It’s no wonder many small business owners hesitate to get started with social media marketing. There just seems to be so much of it to take in, so many networks to join, blog posts to write, podcasts and videos to record – the list just goes on and on. And for those intrepid social media explorers who have started out, even more questions arise, including knowing what needs to be done and understanding why they’re doing it. Social Media Marketing is not a replacement for traditional ‘offline’ marketing – but it is an excellent addition. Here’s why: Connect – Social Media helps you to reach out to and connect with…

  • Marketing

    Top 3 Web Based Marketing Ideas on a Budget

    Affordable website marketing strategies are increasingly important for small business owners who are on a budget, but don’t want to sacrifice results. Website Marketing Strategies Here are the most cost-effective web based marketing ideas for small businesses. Experiment with one at a time first, and then combine one or all of them for better results. Web Based Marketing on a Budget – Top 3 Ideas Here are the top three web based marketing ideas that are free or low-cost: Website marketing strategy – Given the low cost and high effectiveness of websites, small businesses should build and develop a website. Website marketing strategies can use the free methods of organic search…