Search engine optimization (SEO) poses many challenges for solo entrepreneurs. Professional search engine optimization services are often beyond the solo entrepreneur’s budget; but learning all the tools and tricks, not to mention the ever-changing “rules”, would take time most solo entrepreneurs don’t have. The following search engine optimization tips will help you focus your SEO activities effectively.

Search Engine Optimization Tips: Start with the Basics

Search Engine Optimization Tips: Shortcuts to Avoid

The bottom line: as a solo entrepreneur, stick to the basics. Search engine optimization can be done on a reasonable budget by focusing on a few key principles, and resisting the urge to take expensive shortcuts.